Sunday, May 9, 2010

Make it hard for your customers to fail

Make it hard for your customers to fail: "

SmartLock.jpg


My friend Abhishek shared this photo of a smartly-designed lock & key system. What makes the lock special isn’t the result of groundbreaking technology but rather a desire to make it easier for those using it to be successful.


What kind of subtle changes could you make to your product/website/application/service/business that would discretely help your customers succeed, thereby feeling better about themselves, and in turn, your brand?


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